In our increasingly connected world, product cybersecurity has become a buzzword. From smartphones and smart appliances to critical infrastructure systems, nearly every aspect of our lives relies on technology. 

But what exactly is product security, and why is it so crucial? Let's break it down in simple terms.

What is Product Security?

In product security, we  safeguard digital products and connected devices and systems, including hardware, software, and data, from unauthorized access, damage, theft, or disruption. Product security is all about protecting your digital assets, whether it's your smartphone, your laptop, your IoT (Internet of Things) devices, or even the software that runs your car, medical device, or the critical infrastructure powering and protecting your electrical supply.

Why Product Cybersecurity Matters:

1. Protection from Cyberattacks 

The digital world runs rife with cyber threats, including hackers, viruses, and malware. These threats can compromise personal information, financial data, or even the safety of physical devices like medical equipment or autonomous vehicles. Product cybersecurity serves as a shield against these malicious actors.

2. Privacy Preservation 

Your personal data is valuable, and it's essential to keep it safe. Cybersecurity measures protect against unauthorized access to your data, helping to ensure that your privacy remains intact.

3. Preventing Financial Loss 

Cyberattacks can have severe financial consequences. Individuals and businesses alike can suffer substantial losses due to data breaches or the theft of sensitive financial information.

4. Maintaining Trust

In a digital age, trust is everything. Companies that prioritize cybersecurity demonstrate their commitment to customer safety. When consumers trust that their data and digital interactions are secure, they're more likely to engage with your products and services.

5. Protecting Critical Infrastructure 

Many aspects of our daily lives, from energy grids to transportation systems, depend on interconnected digital infrastructure. Weaknesses in product security can lead to catastrophic failures in these critical systems, with potentially devastating consequences.

6. Legal and Regulatory Compliance 

Governments around the world have recognized the importance of cybersecurity. They've enacted laws and regulations to ensure that businesses and organizations take cybersecurity seriously. Failing to comply with these regulations can result in legal consequences and fines.

7. Business Reputation 

A data breach or security incident can tarnish a company's reputation. Rebuilding trust after a cybersecurity incident can be challenging and costly.

How to Start with Product Security

  1. Use multiple types of scans to get a detailed picture of your product’s security - SAST scans on source code can identify vulnerabilities early in the development cycle, while binary software composition analysis can provide a final check of your overall product security posture and reveal potential zero day vulnerabilities like hardcoded credentials.
  2. After scanning, be sure to patch known vulnerabilities in both proprietary software and firmware, and upgrade any software components to versions without vulnerabilities.
  3. Be sure to keep track of versions and end-of-life notices for software components in your products.
  4. Track your vulnerability statistics to make sure your products are secure at launch and over time, especially as new versions are developed or software upgrades are released.

Start Your Product Security Journey with Finite State

If you’re just getting started with product security at your company, Finite State can help. Start with our best-in-class binary analysis or by enriching your existing security documentation, like SAST or source code SCA or SBOMs. 

Through the Finite State Next Generation Platform, you'll get easy-to-understand risk scoring, full vulnerability details, and exploit intelligence so you can prioritize and remediate your product security findings with your teams. 

Whether your primary concern is software development security remediation or compliance filings, we’ll help you triage your results and focus on standing up a better product security program and, ultimately, making more secure products.

Reach out to the Finite State sales team to learn more and get a Proof of Value started.